Kele has made great strides since our humble beginnings in 1983. Over the past 40 years, we have perfected our signature pineapple pastry to emerge as Singapore's leading pineapple tart confectionery. Alongside this growth was the introduction of sister brand, Kele Roll Cake, with a sole focus of creating premium Japanese-inspired roll cakes with a local twist.

• Valid for meREWARDS members only.
• Discount of 10% can be applied to any Premium Roll Cakes (U.P. $12.90), with a minimum spend of $30, exclusive of shipping fees.
• E-vouchers and promotion cannot be used with any other vouchers, offers, promotions or discounts.
• Promo code provided in e-voucher must be entered at point of purchase (i.e. check out page). Promo code not entered at point of purchase will not be eligible for the offer. No refund or cancellation will be made after confirmation of the purchase on the site.
• Valid from 1 November 2022 to 31 December 2023 only.
• E-voucher is non-exchangeable for cash.
• The management reserves the right to make the final decision should dispute arise or amend the terms and conditions without prior notice.