It began with a family trip like no other. Instead of bringing home just souvenirs, we brought home an idea, our inspiration, and a heady enthusiasm for the popular Japanese roll cake, roru-keiki. What came naturally after was the birth of KELE Roll Cake in 2017. Voila!

If only it was that simple!

As confectioners rooted in more than three decades of pastry-making at our parent company KELE, we took the liberty to craft these premium Japanese roll cakes with local and seasonal flavours. Since the very day we returned from our vacation, stepped into the kitchen and started rolling out our creations (excuse our pun!), the recipe has been tweaked, re-tweaked and meticulous re-tweaked countless times. That said, we still believe in championing the premium Japanese standard that roru-keikis are known for – that handmade soft and fluffy cake that’s rolled up with a light yet luscious filling… Yummm…

So, no cutting corners!

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