Singaporeans' love for bubble tea is undeniable.
A recent study jointly conducted by venture outfit Momentum Works and digital payments solution firm qlub revealed that Singaporeans spent most on bubble tea per capita as compared to other countries in Southeast Asia.
As a low-differentiation product with easily replicable products, how then do bubble tea brands survive the fierce competition and gain a foothold in this highly-lucrative market? Despite the fierce competition, there is one brand that is able to do just that, and that is Serious Fresh.
With outlets at Bedok Mall, Tampines 1, and Jurong East MRT Station (yes, east side west side both best sides), Serious Fresh looks set to conquer the highly-populated residential areas with its range of freshly-made, premium and refreshing drinks.
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But that's not all, check out their really extensive range of delicious toppings below.
Boasting a range of toppings that includes the likes of Serious Golden Cloud Mousse, Coconut Ice Cream, Coconut Pearl, Okinawa Jelly, Peach Jelly, Lychee Jelly, White Pearl, Sakura Pearl, Peach Gum, Sweet Potato Puree, Sweet Potato Ball, and Yam Ball, it can indeed be tougher to decide on the toppings than on the drink itself.
We'll cut to the chase and recommend you try their serious golden cloud mousse, coconut pearl, sweet potato puree, sweet potato ball, or yam ball. These 5 toppings are their bestsellers and pair well with most drinks on their menu, especially the Signature Coconut Shake ($4.80) and Signature Fresh Avocado Milk ($5.40) that we are going to try. The toppings are made in-store each morning, and are produced in batches throughout the day to ensure freshness and quality. A new batch of the sweet potato puree, sweet potato ball, and yam ball is in fact, made every 3 hours.
Now to the drinks.
1. Signature Coconut Shake ($4.80)
Coconut shakes need no introduction. They are perfect for a hot and humid climate like ours and the truth is, they are simply irresistibly delicious. Serious Fresh's version features copious amounts of coconut bits. Get this together with their coconut pearl and you will arrive in coconut heaven. Serious Fresh may also well be the only bubble tea brand in Singapore to offer coconut pearl on their menu.
2. Signature Fresh Avocado Milk ($5.40)
As a huge avocado lover, I have always loved anything avocado. This exceptionally nutritious fruit is a source of vitamins C, E, K, and B6, as well as riboflavin, niacin, folate, pantothenic acid, magnesium, and potassium. Avocados also provide lutein, beta carotene, and omega-3 fatty acids, helping you to feel fuller between meals and therefore, make for an excellent diet food.
Serious Fresh's Signature Fresh Avocado Milk is blended together with sweetened condensed milk to give it that bit of drinkability. The end result is a wonderful concoction that is easy to drink, delicious and filling. Try this with the sweet potato puree, sweet potato ball, or yam ball for a thoroughly satisfying drink. Meal replacement anyone?
3. Signature Four Seasons Tea + Golden Cloud Mousse ($4.60)
Looking for a lighter flavour? Try their Signature Four Seasons Tea + Golden Cloud Mousse. Four seasons tea is known for its smooth and light profile with a sweet and floral taste. They are also brewed every 4 hours because, who likes stale tea? Serious Fresh prides itself on getting the proportions right for each and every cup of beverage they make, including their teas. The ratio of ice to water is measured accurately and remains consistent throughout. Talk about attention to detail.
To drink this, it is recommended you take a sip from the cup instead of using a straw. Get a mouthful of the salty mousse cream topped with toffee syrup, before tasting the tea's aromatic, floral flavour.
Some hallmarks of good tea lie in its fresh and lasting aroma with a lingering after taste, and this tea is in no short supply of that.
In conclusion, we are truly impressed by first, the range of toppings that Serious Fresh offers with their drinks. Instead of just the usual but boring tapioca pearls or aloe vera jelly, Serious Fresh brings you exciting toppings like coconut pearl, sweet potato puree, and yam ball that are hard to find anywhere else. Credit must be given where it is due and for this, Serious Fresh deserves huge credit.
Secondly, we are impressed by the attention to detail they accord to each cup of beverage they make. From freshness of ingredients to their proportion, you can be sure that the same tasty drink you have had yesterday will taste just as delicious when you come back for it the following week.
Not convinced? Head down to their outlets at Bedok Mall, Tampines 1, and Jurong East MRT Station to try it for yourself.
Serious Fresh (Bedok Mall)
Address: Bedok Mall, 311 New Upper Changi Road, B2-K17, Singapore 467360
Opening Hours: Daily 11am - 9.30pm
Nearest MRT Station: Bedok Station
Serious Fresh (Tampines 1)
Address: Tampines 1, Tampines 1 Central, B1-29, Singapore 529536
Opening Hours: Daily 11am - 9.30pm
Nearest MRT Station: Tampines Station
Serious Fresh (Jurong East MRT Station)
Address: 10 Jurong East Street 12, #01-10 MRT Station, Singapore 609690
Opening Hours: Daily 11am - 8pm
Nearest MRT Station: Jurong East Station
Looking for other sweet treats? Check out our review of Cat & the Fiddle Cafe here. Remember to flash your meREWARDS app for amazing 1-for-1 deals, free of charge!
This is an independent review brought to you by meREWARDS.