Local Fashion Clothing Brands Guidebook

23 August 2024 by Grace Kho

Singaporean ladies are often spoiled for choice when it comes to shopping! We have so many local and international brands that carry different kinds of fashion designs suitable for all kinds of styles! Whether you’re an office lady, a girl boss, or a fashionista who loves to dress to impress, there’s something for you from these local clothing brands. 

In this article, you’ll find that we break down the different brands into their unique categories – Office Wear, Girly Pop, Y2K Street Fashion & Bridesmaid Dresses! Whichever style you’re looking for, this is a basic guide for you to source what you need in Singapore!

Office Wear

Love, Bonito

 

Photo credit: Love, Bonito website

Started by Rachel Lim back in 2005 when she was in university, she and her friends created a blogshop to sell pre-loved clothes. Fast forward to 2010, they decided to design their own clothes as they started to see a demand for their fashion. With multiple outlets across Singapore and overseas, Love, Bonito has successfully established their brand as one of the fashion pioneers in Singapore, especially for those seeking trendy corporate wear. Gone are the days when formal clothing consisted of a pair of white button-downs and a black skirt. With their creative innovation, business formals now include beautiful flowy dresses, skirts or rompers! 

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From There On

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Photo credit: Runway Bandits website

Previously known as Runway Bandits, which was popular among the younger crowd, From There On has rebranded but maintained its ethos of creating everyday staples that endure through seasons and time. From There On specialises in producing versatile basic pieces that can be easily mixed and matched, resulting in fashionable outfits suitable for smart casual events. Whether you're in search of a casual picnic dress or a professional ensemble for meeting an important client, you can rely on From There On to provide what you need.

Love & Bravery

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Photo credit: Love & Bravery website

Leaning more towards casual to smart casual wear, Love & Bravery offers a variety of choices for all the ladies out there. The best thing about Love & Bravery is their inclusivity to all the mid-size to plus-size women who used to find it difficult to shop at local blog shops. They celebrate inclusivity by showcasing their beautiful fits on models of all sizes on their social media pages. Truly a brand that wants the best for all kinds of women.

Girly Pop

Modparade

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Photo credit: Modparade wesbite

No one does girly pop as well as Modparade. With their loud floral prints and dressier styles, you can embrace your feminine charm with their dresses! Be ready to be transported to a whimsical garden wonderland where you can be the princess! Each year, their Chinese New Year Collection offers a beautiful blend of modern and traditional, a must-buy for all their fans!

Playdress

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Photo credit: Playdress website & Instagram

Date night outfits will always be on point with Playdress clothing, which strikes the perfect mix between basic and dressy. Their collection showcases simplicity with elegance from timeless neutrals to soft pastels and delicate prints. Whether you're aiming for a classic or contemporary vibe, their clothes ensure you'll make a lasting impression with ease!

The Closet Lover

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Photo credit: @theclosetlover on Instagram

Founded by sister duo, Brianna and Bertilla, The Closet Lover aesthetic embraces daily functionality with style, often coming out with new items, from dainty to cool athleisure. With a blend of Y2K style with pastel colour combinations, they bring the latest trend with a feminine twist. The Closet Lover is also known for its collaborations with popular fashion influencers, giving their fans the opportunity to shop the styles they love.

Y2K Street Fashion

Young Hungry Free

Photo credit: Young Hungry Free website

With the recent Y2K (short for year 2000) trend making a comeback, many brands are trying to jump on the bandwagon and create cute 2000s inspired pieces. Young Hungry Free is a brand that combines Y2K style with street fashion, catering to ladies who want to dress comfortably yet trendy for after-hour parties. The founder, Winnie Ong, has brought a different style to the blogshop scene. Instead of the usual sweet girl look, this brand mainly carries edgy styles with a neutral-dark tone. It's like stepping into Avril Lavigne's wardrobe from the 2000s, but with a modern twist.

The Editor’s Market

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Photo credit: @theeditorsmarket on Instagram

A less edgy but more feminine take on Y2K style, donning a lighter colour scheme to basics that can be easily matched to any outfit. The Editor's Market is well-known for their quick switch in styles that follows the season. Whether it is street fashion or girly pop that is trending, their pieces are versatile and fresh every time, suiting the trends while also providing a timeless appeal with its basic colour palette. An innovative and creative brand that entices its customers to always come back for more.

Bridesmaid & Weddings

Thread Theory

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Photo credit: Thread Theory website

From casual fit to prom and bridesmaid dresses, they've got it all! With an affordable price point, you're able to find the prettiest dress from Thread Theory. Not only do their bridesmaid dresses come in many pretty colours, but they also carry lots of styles that will best suit your bridesmaids! Whether you're looking for the same dresses with different colours or the same colours with different designs for your bridal party, Thread Theory has the best combinations that do not disappoint!

My Little Bow

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Photo credit: The Little Bow website

This brand sells its iconic convertible bridesmaid dress which can be adjusted to suit different body types, offering a unique look for each bridesmaid. Additionally, they offer dress tying services on the actual wedding day to ensure that everyone looks their absolute best. With over 40 exquisite colours to choose from, every bride can find the perfect shade to complement their wedding theme, without worrying about guests clashing with the bridal party. In addition to selling its iconic bridesmaid dresses, they now also offer matching bowties or neckties for groomsmen in the same colour code.

There are many more local fashion stores in Singapore that sell many beautiful pieces and we're all for supporting local! Read more about local brands in Singapore and we hope this article helped you distinguish the different styles offered by the few iconic local brands. Stay tuned for more!

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