12 August 2022, Singapore – Mediacorp was announced the GOLD winner in the ‘Best Use of Mobile’ category, as well as the BRONZE winner in the 'Best Use of Gamification' category at the tenth annual edition of the Loyalty & Engagement  Awards. The win is for the much-loved Lunar New Year campaign ‘Hu Tiger Prosperity Dash’, held from January to March this year.

Our two shiny trophies

Organised by MARKETING-INTERACTIVE, Asia’s leading source of advertising, marketing and media intelligence, The Loyalty & Engagement Awards recognise and honour the best loyalty marketing strategies and campaigns in South Asia, Southeast Asia and the ANZ region. The show is the first of its kind to recognise marketing works as well as celebrate the best loyalty and engagement campaigns designed to attract, retain, and appreciate an organisation’s biggest advocates – their customers.

The award categories covered the full spectrum of the loyalty and engagement cycle. All entries were evaluated and judged by a panel of experienced loyalty, engagement and relationship marketers and industry experts.

We would like to take this opportunity to thank our users for their incredible support and love for merewards. The team will strive to bring more exciting deals and features to the merewards platform, befitting our status as one of the leading rewards platform in Singapore.

Stay tuned for what is to come!