Fast fashion, or clothing rapidly produced by mass-market retailers in response to latest fashion trends, has long been criticised for its negative impact on the environment. These fashion items are often inexpensive and not made to last.
In recent years, however, there has been a growing awareness of these issues, leading to the rise of sustainable fashion in Singapore.
Sustainable fashion refers to clothing and accessories that are produced using eco-friendly materials and ethical production methods. It also aims to minimise waste and reduce the carbon footprint of the fashion industry. Consumers are increasingly demanding sustainable fashion, and Singapore is no exception.
Image Source: Ryan McVay/Getty ImagesOne reason for the rise of sustainable fashion in Singapore is the government's commitment to sustainability. In 2015, the Sustainable Singapore Blueprint was launched, which included a focus on sustainable fashion. The blueprint aimed to reduce waste and increase recycling rates, and to promote the use of eco-friendly materials in the fashion industry.
The rise of sustainable fashion in Singapore presents opportunities for local designers and brands to differentiate themselves in a crowded market. These brands and designers are committed to using sustainable and eco-friendly materials, such as organic cotton, bamboo, and recycled fabrics. They also prioritise fair labour practices and ethical production methods.
For example, The Green Collective SG is a retail store that houses various eco-friendly brands, including sustainable fashion labels such as Etrican and Matter Prints. Etrican uses organic cotton, linen, and bamboo fabrics, while Matter Prints uses handwoven fabrics and natural dyes.
Image Source: @thegreencollective.sg on Instagram
While not a homegrown brand, Tencel, which uses sustainable fabrics made from eucalyptus trees to create their clothing has also gained a loyal following among consumers who value sustainability and ethical production.
Events such as the Singapore Eco Film Festival and Fashion Revolution Week have also helped to raise awareness of sustainable fashion in Singapore. The Singapore Eco Film Festival features documentaries and films that focus on environmental issues, including the impact of the fashion industry on the environment. Fashion Revolution Week, on the other hand, is an annual event that promotes ethical and sustainable fashion practices.
The rise of sustainable fashion in Singapore reflects a growing awareness and concern for the environment and a desire to live a more conscious and mindful way of life. With the support of the government and the emergence of sustainable fashion brands and initiatives, it is clear that sustainable fashion is here to stay in Singapore.
If you are a fan of supporting homegrown labels, we have a guide below on 12 homegrown brands with unique fashion and gifts.
12 Local Brands to Support in Singapore: Homegrown Labels for Unique Fashion and Gifts
Cover image by Arturo Rey on Unsplash.